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How To Write A DEI Statement

 Learn how to write an effective DEI statement by acknowledging what goes into one and see how YourAdGrants wrote theirs.

As Diversity, Equity and Inclusion (DEI) are becoming more integrated into an organization’s goals and operating procedures, it’s important to define DEI initiatives. Outlining DEI-related goals can help shape the actionable steps of the organization such as diverse hiring methods and investing member learning. Learn how to write a DEI statement to enhance the success of your nonprofit.

What Is A DEI Statement?

A DEI Statement is a formal declaration of the organization’s commitment to diversity, equity and inclusion. This statement should outline the mission and values of the organization along with the actionable steps that the organization will take in order to achieve that mission. It should voice what employees, customers and followers should know about the organization’s values.

Different Elements Of A DEI Statement

There is no exact template for DEI statements, but there are specific things that organizations can outline that will communicate to make an actionable DEI statement. 

DEI Goals

Organizations should have reasons why they’re working on DEI initiatives. What does the organization want to accomplish? What can the organization do to enhance DEI initiatives?

By creating goals, it shows the organization’s intentions and it shows that the organization is willing to make changes in order to accomplish those intentions. After all, actions speak louder than words.


An organization’s DEI initiatives should align with the organization’s values. Organizations are all unique and embrace different values. Organizations should take an introspective look at their existing values and determine how they relate to DEI.

What aspects does the organization value when it comes to selecting new employees? How does the organization structure workloads and work-life balance? Thinking through critical values makes an organization’s DEI statement more personal to the team and unique.

YourAdGrants’s DEI Statement

YourAdGrants’ DEI statement is “At YourAdGrants, our mission is to empower social ventures changing the world. In order to live fully into our mission, we must build the strongest, highest performing team possible. In order to build a best-in-class team and realize our true collective impact, we must empower our own internal team first and foremost.

That’s why we view diversity, equity, and inclusion (DEI) as mission-critical here at YourAdGrants and it is why we are committed to investing, accelerating, reporting, and educating on the progress of our own internal DEI efforts.”

YourAdGrants’ DEI Commitments

Diversity, equity, and inclusion accelerate our ability to scale social impact both internally and externally. Our DEI efforts spark inspiration and are a catalyst for faster innovation.

Be A Reflection of the World We Serve

  • Our vision is that the YourAdGrants team is a reflection of the world and the people we serve and support.

Equitable Practices & Pay

  • Our team should see themselves in our policies and practices, regardless of factors like family responsibilities, religion, gender identities and disabilities. We practice transparent and clear pay structures that further analyze and closeout pay disparities.

Amplify & Make a Stand for Underrepresented Communities

  • At YourAdGrants we have built an audience and are committed to making a stand and amplifying the voices of underrepresented communities at events like our Nonprofit Marketing Summit and more.


  • We can’t improve what we aren’t measuring and we must report our progress – both the good and the bad – in order to optimize our DEI efforts faster and more effectively.


  • Commitment to education internally and externally and sharing what we do well and what we have learned.

5. Narratives Are (More) Unforgettable

There’s a reason your uncle has been telling the same story at every holiday gathering for the last 30 years. It’s the same reason the stories you read to your kids are the same ones your parents read to you. Stories, and feelings they evoke, are unforgettable. 

And we’re not just saying that! According to the Stanford Graduate School of Business, stories are remembered up to 22 times more than facts alone. While a potential donor may not know your exact mission, they will remember the video they saw that told the story of a local family experiencing job loss and food insecurity who found resources at your food pantry.

The facts, figures, and data points that nonprofits invest so much time gathering and reporting certainly have their value, but at the end of the day, these real-life stories of your efforts in action are what resonate the most.

6. Great Stories Inspire Action

62% of social media users say they’ve become more interested in a product or brand after seeing it in short-form videos. At the end of the day, the goal of any nonprofit is to inspire people to act: donating, volunteering, signing a petition, contacting public officials, attending an event – you name it! 

While impact numbers are an incredible way to demonstrate the positive changes your organization has provided, to the outside world, impact numbers can be challenging to conceptualize. And when humans cannot conceptualize something, they lose interest. 

Therefore, to truly inspire action, we recommend contextualizing your impact numbers with a powerful story. By sharing compelling stories that highlight the real-life experiences and transformations resulting from their work, nonprofits can effectively demonstrate the impact they have on their communities.

Overall, nonprofit storytelling has the unique ability to connect with donors on an emotional level, helping them understand the impact of their contributions and inspiring them to support a cause. There is no time to waste – start your nonprofit storytelling journey today!

Ashley Brannan

Learn more ways to become a more effective marketer for your nonprofit!


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